Effective copywriting is an often-overlooked aspect of marketing a book, particularly online.
Having too much book content can be overwhelming; take steps to winnow it down
Fear can stop you in your tracks, let go of it and share your creative works with the world
When it comes to marketing, don’t be afraid to go against the grain, try something new, and do things your own way
Being a cheapskate isn’t all bad; if you spend wisely, your business is better able to withstand economic upheavals