Susan C. Daffron

Award-winning fiction & nonfiction author

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November 29, 2014 By Susan Daffron

Cyber Monday 99-Cent Book Sale

I’m participating in a Cyber Monday promotion. The first of my Alpine Grove novels, Chez Stinky is priced at 99 cents along with a bunch of other great books. Check out the list below for books that are priced at 99 cents or lower – get them quick before the sale ends! From chick lit to women’s fiction to romance […]

Filed Under: Alpine Grove Novels, Marketing

July 14, 2014 By Susan Daffron

Happy Digital Book Day

Along with 400 other authors, I’m participating in a big book giveaway called Digital Book Day. You can get free ebooks from authors around the world on Monday July 14. The idea is that it’s “a day to celebrate readers, stories, and the authors who create them.” Organized by bestselling author C.J. Lyons, the event […]

Filed Under: Alpine Grove Novels, Marketing

June 9, 2014 By Susan Daffron

Blog tour Chez Stinky: June 9 – July 7

I’m finally doing a blog tour for my book Chez Stinky! It has been a long time coming. As some people know, I released the book right after my mother died, so I did exactly zero marketing for it. Now that my second novel Fuzzy Logic is out, I’ve created a marketing plan to finally let the world know my […]

Filed Under: Alpine Grove Novels, Marketing, Writing & Publishing

February 7, 2013 By Susan Daffron

7 Copywriting Lessons I Learned from IBM

IBM has been in business for more than a century. The company has one of the most recognizable and valuable brands in the world. The brand alone is worth billions, so the people focused on marketing at IBM take the job seriously. As one of the many people who write marketing copy for IBM, my […]

Filed Under: Marketing, Writing

January 3, 2012 By Susan Daffron

Create a Book Cover in Adobe InDesign

If you are a self-publisher, learn how you can create a book cover that will make you proud

Filed Under: Computor Companion, Marketing Tagged With: Graphics

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Recent Posts

  • Reflections Upon One Million Words in 5 Years
  • How to remember character details without losing your mind
  • Cover Reveal: Sensing Trouble (Jennings and O’Shea – Book 1)
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  • Need an escape? Get 60 free and .99 ebooks Nov 18-19
  • Fun and a Whole Lot of Fur
  • Cover Reveal – Daydream Retriever (Alpine Grove #10)
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