Do a peer review and ask for testimonials long before your book is even finished
The back cover is an important marketing tool, so you want to choose every word wisely.
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher