Giving away a freebie and emailing isn’t enough; you need to consider your reader’s mindset before you press send
After your book is done and out in the world, use your Web site to promote it.
Not all marketing techniques are a good idea. Avoid bad online neighborhoods and loser partners that make you look bad
Ethics are a matter of opinion; trust your intution and don’t partner with people whose goals aren’t in alignment with yours
It may sound overly simplistic, but doing something is better than doing nothing