The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers
Understanding who will read your book is the key to figuring out what makes it unique
The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for a book are not too small and not too large. They are just right.
Ask your clients, peers, commenters, and friends what their biggest struggles are and you might be surprised at the answers you receive.
Writing and publishing a book isn’t as difficult as you might think. For most people, the really hard part is actually writing something.