Susan C. Daffron

Award-winning fiction & nonfiction author

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June 17, 2008 By Susan Daffron

Getting Set Up as a Publisher with Lightning Source

If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Graphic Design, Page Layout, Self Publishing

April 16, 2008 By Susan Daffron

Tips for Thriving in Business During a Recession

A few tips for making sure your business thrives, even when the economy does not

Filed Under: Book Consultant, Self Publishing Tagged With: Business Operations, Internet Marketing

April 10, 2008 By Susan Daffron

Understanding How Discounts Work in Book Publishing

Many book publishers find discounts confusing. When you sell your book, you need to decide on the discount you will offer and whether or not you will take returns. For me, it took ages to “get” how discounts work because of the name itself. Anyone who shops thinks “discount” equals a very good thing. (Get […]

Filed Under: Self Publishing, Writing & Publishing

March 12, 2008 By Susan Daffron

Which Tasks Should Self-Publishers Outsource?

Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don’t like or aren’t good at

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Internet Entrepreneur Lifestyle, Productivity

February 27, 2008 By Susan Daffron

The Wonderful World of Print on Demand Book Distribution

Virtually all “POD publishers” use the same printer so their books can be ordered by bookstores and available on Amazon

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Print-On-Demand

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