Susan C. Daffron

Award-winning fiction & nonfiction author

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March 26, 2009 By Susan Daffron

Applying Technology to Publishing? Start with the Right Technical People

The publishing industry is on the precipice of huge changes. Every aspect of delivering content is going digital, from the moment the author puts hands to keyboard to the moment the reader sees the published words. Advancing technology drives many of these changes. In some cases, a company must adopt new technology to remain competitive […]

Filed Under: Self Publishing

December 3, 2008 By Susan Daffron

Keys to Success #4: Spend Wisely

Being a cheapskate isn’t all bad; if you spend wisely, your business is better able to withstand economic upheavals

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Business Operations, Internet Entrepreneur Lifestyle, Keys to Success, Self Publishing

November 20, 2008 By Susan Daffron

John’s Cute Idea

As I mentioned last week, I went to the PubWest publishing conference in Portland. On the first day, the keynote speaker was John Ingram. As many of you know, Ingram is the largest book wholesaler in the world, and John is the Vice Chairman of Ingram Industries Inc. and serves as Chairman of Ingram Book […]

Filed Under: Self Publishing

November 12, 2008 By Susan Daffron

Keys to Success #3: Don’t Fear Technology

Technology is a tool, and like any tool, you need to learn how to use it

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Keys to Success, Self Publishing

October 23, 2008 By Susan Daffron

How a Book Can Boost Your Business

Many business owners don’t see the value of writing a book. A book can have a big impact on your business because it acts as a great promotional tool. Here are five ways a book can boost your business: 1. Enhanced Credibility. A book gives you a level of credibility like almost nothing else. For […]

Filed Under: Self Publishing, Writing, Writing & Publishing

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