Susan C. Daffron

Award-winning fiction & nonfiction author

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October 31, 2011 By Susan Daffron

Susan E. Ingebretson: Book Leads to New Opportunities

The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Self Publishing

October 23, 2011 By Susan Daffron

Projects Always Take Longer Than You Think

No matter how much information you have, there is no substitute for experience

Filed Under: Book Consultant, Musings Tagged With: Business Operations

October 11, 2011 By Susan Daffron

When You’re a Writer, Writing is Your Job

When you’re an author, your book is your product, and working on your book is your job

Filed Under: Book Consultant, Writing

October 11, 2011 By Susan Daffron

What Is Your Book’s Unique Selling Proposition?

Understanding who will read your book is the key to figuring out what makes it unique

Filed Under: Book Consultant, Writing Tagged With: Content Development, Self Publishing

October 11, 2011 By Susan Daffron

Get Specific with a Book Marketing Plan

Pretend the book already exists and start writing some marketing copy as if the book were being released today.

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Print Marketing

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