As a writer, it’s a good idea to understand what rights you are giving away and which ones you are retaining.
Finding and Understanding Your Target Market
When you focus in on one group’s particular problems, your Web site and products will resonate with the people in that marketplace.
Cleaning the Closet Is Like Marketing Your Business
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn’t.
When You Are Writing, Think About Who is Reading
Before you write a word of your next book or even a short article, think about who will actually read it.
Use a “Memory Hook” or “Book Hook” to Be Unforgettable
Add some spark to your marketing message to make your book stand out from the crowd
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