Susan C. Daffron

Award-winning fiction & nonfiction author

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April 15, 2009 By Susan Daffron

Key to Success #7: Do What You Say You’re Going to Do

The Golden Rule applies to business: treat people the way you would like to be treated

Filed Under: Book Consultant, Self Publishing Tagged With: Business Operations, Keys to Success

April 8, 2009 By Susan Daffron

So You Want to be an Author? Learn About Publishing First.

By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes

Filed Under: Book Consultant, Writing Tagged With: Book Publishing, Self Publishing, Subsidy/Vanity Publishing, Traditional Publishing

March 25, 2009 By Susan Daffron

How to Keep Your Writing Focused and Your Book on Track

A book needs to be well organized to make sense, yet when you are writing it’s easy to get sidetracked and lose your focus.

Filed Under: Book Consultant, Writing

March 18, 2009 By Susan Daffron

Selecting Fonts for Your Book Layout

Just because you can put 37 fonts into your book layout doesn’t mean you should.

Filed Under: Book Consultant, Graphics Tagged With: Book Publishing, Graphic Design, Page Layout, Print-On-Demand, Self Publishing

February 25, 2009 By Susan Daffron

Use Effective Marketing Copy to Describe Your Book

Effective copywriting is an often-overlooked aspect of marketing a book, particularly online.

Filed Under: Book Consultant, Promotion Tagged With: Book Publishing, Internet Marketing, Print Marketing, Self Publishing, Writing Tips

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