The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn’t.
Add some spark to your marketing message to make your book stand out from the crowd
Market research doesn’t have to be complicated; it often involves getting information about what your customers want (and don’t want) to buy
Design techniques that make your newsletter easier to read.
Don’t let your newsletter turn into a snooze-letter.