Print Marketing Archives - Susan C. Daffron

Print Marketing

The back cover is an important marketing tool, so you want to choose every word wisely.

Whether you plan to lay out the book yourself or hire out the task, take the time to get to

How to keep your next print job from turning into a nightmare

The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes

When you focus in on one group's particular problems, your Web site and products will resonate with the people in

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