Susan C. Daffron

Award-winning fiction & nonfiction author

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September 9, 2009 By Susan Daffron

Marketing is a Marathon, Not a Sprint

The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently

Filed Under: Book Consultant, Promotion Tagged With: Book Publishing, Email Marketing, Internet Marketing, Print Marketing

August 19, 2009 By Susan Daffron

Don’t Send Credit Card Numbers Via Email…EVER!

Whether you are business owner or consumer, it is never okay to send credit card information via email

Filed Under: Book Consultant, Internet Tagged With: Business Operations, Email Marketing, Internet Marketing, Internet Payment Processing, Internet Security, PayPal, Security Certificate, Web Site Development

January 21, 2009 By Susan Daffron

Follow Your Own Path

When it comes to marketing, don’t be afraid to go against the grain, try something new, and do things your own way

Filed Under: Book Consultant, Musings Tagged With: Email Marketing, Internet Entrepreneur Lifestyle, Internet Marketing, Print Marketing, Self Publishing

June 18, 2008 By Susan Daffron

To Market Your Book, You Need to Get Out of the Bubble

If you ever want anyone to read your book, you need to get out there and market it

Filed Under: Book Consultant, Promotion Tagged With: Book Publishing, Email Marketing, Internet Entrepreneur Lifestyle, Internet Marketing, Web Site Development

April 9, 2008 By Susan Daffron

Use the Power of Links to Increase Book Sales

Two simple (and free) things you can do to market your book online right now

Filed Under: Book Consultant, Promotion Tagged With: Blog, Book Publishing, Email Marketing, Internet Marketing

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Recent Posts

  • Reflections Upon One Million Words in 5 Years
  • How to remember character details without losing your mind
  • Cover Reveal: Sensing Trouble (Jennings and O’Shea – Book 1)
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  • Need an escape? Get 60 free and .99 ebooks Nov 18-19
  • Fun and a Whole Lot of Fur
  • Cover Reveal – Daydream Retriever (Alpine Grove #10)
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