Book Publishing Archives - Susan C. Daffron

Book Publishing

Effective copywriting is an often-overlooked aspect of marketing a book, particularly online.

Having too much book content can be overwhelming; take steps to winnow it down

Fear can stop you in your tracks, let go of it and share your creative works with the world

Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals

Technology is a tool, and like any tool, you need to learn how to use it

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