Susan C. Daffron

Award-winning fiction & nonfiction author

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February 7, 2013 By Susan Daffron

7 Copywriting Lessons I Learned from IBM

IBM has been in business for more than a century. The company has one of the most recognizable and valuable brands in the world. The brand alone is worth billions, so the people focused on marketing at IBM take the job seriously. As one of the many people who write marketing copy for IBM, my […]

Filed Under: Marketing, Writing

February 7, 2013 By Susan Daffron

How to Make Money with a Blog

squirrel

In the old movie, “The Secret of Nimh,” one of the animated characters is a crow named Jeremy. Throughout the movie, he is excited by anything shiny and pretty. “Ooh! oh-oh-oooh! A sparkly!” A lot of writers are like Jeremy. Including me. My inquisitive nature could be disdainfully referred to as a lack of focus. […]

Filed Under: Business, Computor Companion, Writing

February 7, 2013 By Susan Daffron

How Do You Switch Your Niche?

flowr

If you’ve been a freelancer for a while, you’ve probably heard the advice that you need to select a niche. It’s much easier to stand out if you don’t try and be all things to everybody. Many freelancers start off as generalists, and then narrow their focus down to one or two specialties. For example, […]

Filed Under: Business, Writing

February 7, 2012 By Susan Daffron

Overcoming Author Fears

In a recent post, I explained that fear is behind a lot of unfinished book projects. Fears related to rejection, failure, and money stop many authors from releasing a book. But all is not lost! Published book authors are just like you. The only difference is that they know that education is the antidote to […]

Filed Under: Writing

February 7, 2012 By Susan Daffron

Five Author Fears

Although many authors start books, few actually finish them. Countless half-finished manuscripts lurk in drawers or obscure hard disk folders never to be seen again. If you never finish the book, your dream of being a book author remains just that: a dream. So what’s stopping you? You may think you’re avoiding the book because […]

Filed Under: Writing

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