Susan C. Daffron

Award-winning fiction & nonfiction author

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February 3, 2010 By Susan Daffron

What Is a Platform? (And Why Should You Care?)

Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is

Filed Under: Book Consultant, Promotion Tagged With: Book Publishing, Internet Marketing, Self Publishing, Traditional Publishing

October 29, 2009 By Susan Daffron

Practice a Presentation Even When You Can’t Practice

A few tips for practicing your presentation even when you are busy and on the road

Filed Under: Book Consultant, Promotion Tagged With: Internet Marketing, Print Marketing

October 14, 2009 By Susan Daffron

Embrace Truth in Marketing

People don’t like being manipulated; by telling the truth you stand out from all the online snake oil salesmen

Filed Under: Book Consultant, Promotion Tagged With: Email Marketing, Internet Entrepreneur Lifestyle, Internet Marketing, Print Marketing

September 9, 2009 By Susan Daffron

Marketing is a Marathon, Not a Sprint

The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently

Filed Under: Book Consultant, Promotion Tagged With: Book Publishing, Email Marketing, Internet Marketing, Print Marketing

August 26, 2009 By Susan Daffron

Don’t Be Afraid to Market Your Book with a Blog

Don’t let a few simple concerns or fear of technology stop you from setting up a blog

Filed Under: Book Consultant, Promotion Tagged With: Blog, Domain Name, Web Hosting, Web Site Development

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Recent Posts

  • Reflections Upon One Million Words in 5 Years
  • How to remember character details without losing your mind
  • Cover Reveal: Sensing Trouble (Jennings and O’Shea – Book 1)
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  • Need an escape? Get 60 free and .99 ebooks Nov 18-19
  • Fun and a Whole Lot of Fur
  • Cover Reveal – Daydream Retriever (Alpine Grove #10)
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