Blog - Susan C. Daffron

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When you're an author, your book is your product, and working on your book is your job

Understanding who will read your book is the key to figuring out what makes it unique

Pretend the book already exists and start writing some marketing copy as if the book were being released today.

The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for

Do some research before you write; you don't want to go to the effort of writing a book that has

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