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Susan Daffron - Book Publishing Consultant and Pet Rescue Advocate
Susan is the president of the non-profit Small Publishers Artists and Writers Network, and the founder of the National Association of Pet Rescue Professionals. She also is one of the organizes the Self-Publishers Online Conference, the first and only online conference specifically for "indie" publishers striving to create quality books.
A frequent speaker at events and teleconferences related to both pets and publishing, Susan has been quoted as an expert source on publishing and humane issues in a wide range of media outlets ranging from Reuters to Redbook magazine.
The President of Logical Expressions, Inc.
Susan Daffron is the president of Logical Expressions, Inc. a company that offers writing services and publishes books, Web sites, products, and services in multiple markets. An award-winning author, Susan's books include:
You can find links to all the books on Susan's Amazon Author page.
The Founder of the National Association of Pet Rescue Professionals
Susan is also the President and Founder of the National Association of Pet Rescue Professionals (NAPRP) an association that offers tools and information to help people working in humane organizations save more lives. After adopting her pets, Susan became interested in pet care and humane issues. To further her education, she has been a veterinary assistant and worked at animal shelters as both an employee and volunteer. These experiences led her to form the NAPRP. She currently owns four dogs and two cats, all of whom came from animal shelters or rescues.
Thanks to the Internet, Susan and her husband James Byrd have been able to operate their business from a remote location in the forests of northern Idaho since 1996. Their Web sites have received kudos from USA Today, Tribune Media Services, and the BBC.
Susan has been the principal designer for all of Logical Expressions Web sites (including this one), and all their client Web sites sites as well. She coded her first Web site by hand sometime in 1996, and has worked on everything from simple single-page sites to extremely large portal sites (200+ pages) along with data-driven sites and ecommerce stores. She has vast experience in developing Web graphics in Photoshop, and coding search-engine optimized sites in Dreamweaver that use Cascading Style Sheets.
In May 2009, Susan's company Logical Expressions also devised, developed and hosted the first virtual event for self publishers, the Self-Publishers Online Conference (SPOC). The annual event features 16 expert speakers over the three-day event. She also leads the Book Authors Circle author mastermind and offers author and publisher training at SelfPubU.
President of the Small Publishers Artists and Writers Network (SPAWN)
Because of her unique background in both publishing and Web design, in 2009 Susan Daffron was named President of the Small Publishers Artists and Writers Network (SPAWN), which is a non-profit organization that provides information, resources and opportunities for people involved in or interested in publishing. In the summer of 2009, Susan planned, designed, and engineered a major SPAWN Web site overhaul, ecommerce, and blog implementation. She also integrated the new tools SPAWN is using to communicate with and manage members.
Writer, Author, and Self Publisher
In addition to her books, Susan is the author of approximately 1,200 online articles, more than 70 articles that have appeared in national magazines, more than 200 print newspaper articles, an online software training course, and book chapters. She also is the co-creator of a writing and creativity software program called IdeaWeaver.
Along with her writing, Susan has been doing design and editorial work since 1989. She has created marketing material, magazines, newsletters, books and other book-length documents such as users guides and manuals. She was awarded the Most Valuable Professional designation from Microsoft in 1996 for her expertise in working with long documents in Microsoft Word.
Since forming Logical Expressions in 1994, Susan has consulted with businesses ranging from small service firms to large corporate entities.
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