Susan C. Daffron

Award-winning fiction & nonfiction author

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February 17, 2010 By Susan Daffron

What Is a Book Packager?

A book packager or book producer helps a publishing company with the mechanics of putting together a book

Filed Under: Book Consultant, Self Publishing Tagged With: Desktop Publishing, Graphic Design, Page Layout, Self Publishing, Traditional Publishing

February 3, 2010 By Susan Daffron

What Is a Platform? (And Why Should You Care?)

Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is

Filed Under: Book Consultant, Promotion Tagged With: Book Publishing, Internet Marketing, Self Publishing, Traditional Publishing

January 27, 2010 By Susan Daffron

The Wacky World of Discounts

Although it’s confusing, understanding how discounts work is big part of the money matters in publishing

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Business Operations, Print-On-Demand, Self Publishing, Traditional Publishing

November 25, 2009 By Susan Daffron

Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory

A few ideas for getting excess books out of your garage and turning them into money in the bank

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Print Marketing, Print-On-Demand, Self Publishing, Subsidy/Vanity Publishing, Traditional Publishing

June 4, 2009 By Susan Daffron

Why Self-Publishers Should Write a Book Proposal

Creating a book proposal forces you to think about the book before you actually write the book

Filed Under: Book Consultant, Self Publishing Tagged With: Book Publishing, Self Publishing, Traditional Publishing

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