Susan Daffron

Author/Publisher
Web Entrepreneur
Pet Rescue Advocate

Check out what readers
say about Susan's writing...

Susan's
Web Sites

Logical Expressions

National Association of Pet Rescue Professionals

Self Publishers Online Conference

IdeaWeaver

Publishize

Funds to the Rescue

Vegan Success

Web Business Success

Happy Hound

Happy Tabby

Logical Guides

Computor Companion

Pet Tails

Sandpoint Insider

Many Veggie Recipes

Media and Speaking

Photos | Press Releases | Online Media Kits | Speaking | Experience | Teleseminar & Speaking Topics

Photos of Susan Daffron

Please right-click the link next to the image to download a high-resolution image. High resolution images are 300-dpi JPG files. If you need a different graphic file format or resolution, please contact us.

	Photo 1 - Susan Daffron Susan Daffron is the President of Logical Expressions, Inc. a book and software publishing company in Sandpoint, Idaho
	Photo 2 - Susan Daffron Susan Daffron is the President and founder of the National Association of Pet Rescue Professionals. She has four dogs and two cats that she acquired from animal shelters and rescues.
	Author Photo 3 - Susan Daffron (and Cami) The author of Funds to the Rescue and Happy Hound, Susan Daffron and the cover model Cami.
	Author Photo 4 - Susan Daffron (and Cami) The author of Funds to the Rescue and Happy Hound, Susan Daffron and the cover model Cami.

Logical Expressions and NAPRP Press Releases

• Press Releases - in chronological order - most recent first
• Press Mentions - mentions in the press that we know about

Online Media Kits

Logical Expressions' book Web sites contain online media kits that include:

• high-resolution author and cover photos
• author information
• publisher fact sheet
• quotations, excerpts, and interview questions
• links to press releases that relate to the product

You can access the online media kit pages using these links:

• Funds to the Rescue Online Media Kit
• Publishize Online Media Kit
• Vegan Success Online Media Kit
• Web Business Success Online Media Kit
• Happy Hound Online Media Kit
• Happy Tabby Online Media Kit

Speaking

Susan Daffron is a frequent guest on radio shows and teleseminars. She speaks on topics related to humane work, adopted pet care, Web design, entrepreneurship, writing, and self publishing.

In 2009, Susan was invited to speak at the No More Homeless Pets Conference in Las Vegas that is put on by Best Friends Animal Society. She presented a workshop called "The 7 Habits of Highly Effective Fundraisers" which was based on information in her book Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups. (Comments from Susan were included in the closing video at the conference.)

Petfinder.com also joined forces with Best Friends to offer free "preview" Webinars, including two from Susan on the 7 Habits of Highly Effective Fundraisers

Experience

Susan is a veteran of many teleseminars and podcasts. She hosts/creates:

• Organizer, host, and presenter of the Self-Publishers Online Conference (SPOC).
• Weekly online radio show called Take Me Home for Pet Life Radio
• Monthly teleseminars for members of the National Association of Pet Rescue Professionals. The complete list is on the Member Teleseminars page.
• Monthly teleseminars with publishing experts for the Small Publishers Artists and Writer's Network (SPAWN). See the Events page for upcoming member teleseminars.
• 90 Day Book Challenge
• Publishize podcast

A few of the groups Susan has spoken for include:

• Best Friends/No More Homeless Pets Conference
• Beyond the Book with Chris Kenneally
• Doggie Chronicles Radio Show
• Steve Dale's Pet radio show
• "Work Matters" with Nan Russell show
• Jim Kukral Geekcast Podcast
• Marketing Expert Marcia Yudkin
• Dog Cast Radio
• Virtual Women's Network
• National Association of Women Writers
• National Association of Memoir Writers
• AM800 CKLW Radio
• Scorpion Equinox Radio Show
• My Big Business Card/Publish to Profits Expert
• Product Sellers Seminar
• Association of Web Entrepreneurs
• Women's Ecommerce Association

Teleseminar and Speaking Topics

These are outlines for a few topics Susan can speak on:

The 7 Habits of Highly Effective Fundraisers

It's time to get business minded! Join Susan Daffron, founder of the National Association of Pet Rescue Professionals for a full session on money matters. You'll learn:

• What a money mindset is
• How to apply marketing principles to your organization
• How to distingish it from other organizations in the public eye
• How to do productive planning
• How to create win-win partnerships

You'll also get tips on budgeting for those big fundraising events too!

Here are a few of the comment Susan received on the conference evaluations:

• "Very creative ideas that I'm going to steal"
• "Great methodology and ideas; gained road map and value plan to replace our hap hazard approach"
• "Excellent and entertaining"
• "Great info. These are strategies that can be used immediately"
• "Great speaker"
• "Excellent speaker. Very Interesting and great content"
• "Susan was fun and had good ideas"

How One Woman Published 8 Books in Less Than 18 Months

Various surveys have shown that 80% of people want to write a book, yet most people never get beyond dreaming about being a published author. Susan Daffron explains how she self published 8 books in less than 18 months without using a ghostwriter. (In fact, she did almost all of the work herself!)

You’ll learn:

• How Susan got beyond her big “stuckness” on two book projects that had been languishing in old discarded Word files for literally years.
• How to find and repurpose writing you may already have in other forms.
• How to determine if you can actually sell your book once it’s finished.
• Which areas of the publishing process you can outsource, depending on your skills (and one you definitely should).
• How to publish your book “on the cheap” and avoid the stigma of subsidy/vanity presses.
• Numbers and acronyms you need to know about once you enter the wild and wooly world of self-publishing.

If you’ve got a book project you wish you could finish, join Susan Daffron and take your first step toward making that dream a reality.

Don't Follow the Herd: Enjoy Online Success Using Simple Tried and True Marketing Methods

The online world is full of confusing and often contradictory marketing information. In this teleseminar, you will learn how to separate the hype from tested tactics that actually work. You'll learn why:

• Following the latest "techno-fad" or guru is almost always a bad idea.
• It's more important to understand the business and marketing issues surrounding new technology than it is to understand the technology itself. (You really don't have to be a nerd or "techno-geek" to earn a decent living online!)
• You should not take a "Chicken Little" approach and curtail online marketing in a down economy.
• Certain "tried and true" online marketing methods work and the reasons why they work. (Hint: people are still people, and the Internet really hasn't changed that much!)