Blog Your Book: It’s Not As Hard As You Think

is it hard

Is is hard?

As a blogger, you’re writing all the time. (Or you should be.) But even productive bloggers who crank out countless blog posts every week seem to get nervous about the idea of writing a book.

For many bloggers, the idea of writing a “real” book seems intimidating. By putting your writing into book form, it feels more public and even a little scary. To many people, even publishing an ebook seems “safer” than publishing a book, so they never make the leap into print.

However, publishing a real dead-tree print book gives you a level of credibility that no ebook can match. Being a book author sets you apart and positions you as an authority. Think about it: if you’re reading a magazine, you almost never see bloggers quoted as experts. And you certainly don’t see quotes from ebook authors. You see quotes from published book authors.

I’ve published 14 nonfiction books and I can tell you writing and publishing a book isn’t as difficult as you might think. For most people, the really hard part is actually writing something. So as a blogger, you have an incredible advantage. You write!

In this series of articles, I’m going to show you how you can blog your book. Here’s the high-level overview to whet your appetite:

  1. Ask your community about their biggest problems.
  2. Brainstorm ideas and use a mind map or outline to organize them.
  3. Research the competition.
  4. Refine your topic and search for content you can “recycle.”
  5. Define your book’s unique selling proposition.
  6. Set aside writing time and establish deadlines.
  7. Learn about the book business and decide on a publishing path.

Next time in step 1, I’ll discuss probably the biggest hurdle for many aspiring writers: deciding on a topic for your book. As a blogger, you already have a community you can talk to about your ideas. Great books solve problems. Find out what these problems are and you’re halfway there.

About Susan Daffron

Susan Daffron is the author the Alpine Grove Romantic Comedies and multiple award-winning nonfiction books, including several about pets and animal rescue. Check out all her books on her Amazon Author page.